As a business owner, YouTube is a powerful marketing tool to use to increase sales for your business. You can gain exposure for your business, build your brand, and attract customers to your web site with only one click.
So, let’s look at four reasons why you should use YouTube as a means to market your business.
1. It’s A Free Service
One of the biggest advantages of using YouTube over any other type of marketing method is that it’s free. You do not need a big advertising budget to get in front of millions of potential buyers.
YouTube videos also get more views than any other video sharing sites. This means you already have a captivated audience that you can market your business to.
And, let’s not forget that Google owns YouTube. You business can benefit from a massive and almost instantaneous rise in your Google ranking by using YouTube. And it goes without saying that a front page Google rank is as good as gold.
Another reason to use YouTube to market your business is that you can get maximum exposure for your business.
2. You Can Leverage The Power Of Having Your Own Broadcast Station
With YouTube there is a huge potential to get your message in front of a wide audience. You basically get your own broadcast station, like the major news outlets have. You can create your own channels on YouTube that people can subscribe to.
YouTube then makes it easy for you to attract new prospects and spread your message. For example, you can link to your web site in the description of your video, and mention your company within the video.
YouTube also provides tools for people to share videos, embed videos, and provide links to those videos from a variety of locations.
For example, it is easy to share YouTube videos on social media sites like Facebook and Twitter. This allows you to expand and distribute your videos to more sites to expand your audience of potential buyers.
YouTube is also accessible from mobile devices. Mobile devices are everywhere, which makes it easier for people all over the world to watch videos. In turn, it makes it easier for you to build your brand.
3. You Can Use YouTube To Build Your Brand
Using videos to market your products or services helps your business build its brand. You will discover that when people see videos that they really appreciate, they will remember what they see, and they will associate what they see with your business.
This is a powerful way to brand your business. If you are creating videos to market your business and you are using your business name, people will associate your videos and the products and services that are within those videos with your company name.
You do not have to be Coca-Cola or Microsoft for people to know who you are on YouTube. YouTube can help you build, strengthen and promote your brand regardless if you are a large or small business.
With that said, you can also use YouTube to showcase your products or services.
4. You Can Use YouTube To Showcase Your Products Or Services
Whether you are watching television, movies, or any other type of video, when you see something that strikes you in a positive way, this is something that you remember, and in many cases, this is something you act upon. The same is true with YouTube. YouTube offers your business a way to showcase your products or services.
For example, if you want to increase sales on a specific product in your business, than creating a video and distributing it on YouTube is a great way to gain exposure for your product.
You can also showcase your products or services by using customer testimonials. Testimonials are a great way to show social proof. If your customers have a great experience, you want them to talk about it. What better piece of content to put on YouTube then a happy customer talking about your products or services and the great experience they had with your business.
There is no doubt when it comes to the power of YouTube, you will quickly discover why YouTube provides a social platform unlike any other.
If you are not currently using YouTube as a means to market your business, you may be missing out on a huge opportunity to gain exposure for your business, to build your brand and to showcase your products and services before millions.
Some of my friends have discovered how to legally hack YouTube and Google to get tons of free traffic/advertising for any type of business. They put this information into a new report called:
The report even shares some ninja marketing strategies that can drive your video to the top of Google in 24-hours or less.
If you have anything to do with video marketing and want to learn how to get your videos to the top of Google fast, then you owe it to yourself to check this out right now.
*Originally published as Issue # 108 – July 13, 2012