You have probably heard the stories about people posting a video to YouTube or Facebook and it becoming the most sought after sensation overnight. These social media sites reach millions of people each and every day, and have the power to give anyone exposure to the masses for absolutely no charge.
Twitter is another social media powerhouse that has a vast audience and can also help you grow your business.
In fact, every day, millions of people also use Twitter as a means of communication to talk about what’s happening in their personal lives, to share helpful tips and advice from experts, to chat about the recent scandals involving celebrities and politicians, and to discuss the most latest and greatest gadget that you simply must have. People, including your customers, simply tweet about everything.
But let’s be realistic. It really does take consistent effort with these social media channels if you want to see the real benefit.
So, let’s look at three simple strategies you can use to leverage Twitter to grow your business.
Strategy 1: Build Relationships With Customers and Prospective Customers
One of the most important reasons to use Twitter for your business is to build relationships with people. This includes your current customers, as well as potential customers. An easy way to do this is to set aside time weekly to find good things to tweet about.
If you don’t have a large following yet, a great way to meet new people on Twitter is by engaging in conversations with others by using the @reply feature. You simply search for topics that you find interesting, and then comment back using @reply. You will quickly build a rapport with those who want to learn more about you, including your business, and they may follow you in return so they can view your future tweets.
You can also let your customers know about what is going on in your business. Whether it is an announcement about a new product, a special promotion you are offering for a limited time, or an upcoming event they may be interested in. Using Twitter to connect with your customers is simple.
Twitter allows you to hear what others are saying about your business, especially a dissatisfied customer. You can immediately address any concerns. It helps you to keep an ear to the ground about your company. It also helps you to know what your competition is doing, which is the next strategy.
Strategy 2: Know What Your Competition Is Doing
Always knowing what your competition is doing can help you grow your business. With Twitter, you can literally spy on your competition. You can read what customers are saying about your competition, good or bad…but especially bad.
For example, if a lot of people are tweeting about the poor customer service they received from your competitor, then why not take advantage of this? Tweet them and say, “hey I heard you are having a problem with this…did you know that my company also provides the same service but we value our customers and guarantee results.” You will be amazed at how quickly people will respond and want to know more about your business. You can even use Twitter to build and strengthen your brand.
And if you see your competitor getting a lot of praise for certain things they are doing, you may want to look at offering some of those same features in your products. This will help you to build and strengthen your company brand.
Strategy 3: Build And Strengthen Your Brand
You do not have to be Coca-Cola, Nikken, or Microsoft for people to know who you are on Twitter. Twitter can help you build, strengthen and promote your brand regardless if you are a large or small business.
A quick way to do this is to make sure to customize your Twitter profile so that it says and looks the way you want it to. For example, make sure that your bio states who you are, what your business does, and that it links to your web site to allow people to learn more about you.
You can also tweet something that has to do with the internal workings of your business. Customers will chime in on the conversation, generating interest for others to learn more about your business. Word of mouth advertising is one of the most powerful advertising tools.
A feature within Twitter you can use to find out what people are saying, or not saying for that matter, about your business is Twitter Search. With one click of the mouse, you can hear from real people about what they are looking for.
For example, if you have a product that fits a need that people are talking about, then introduce yourself and begin a conversation. Start by talking about yourself first so that they get to know you. Once this happens, slowly start introducing your business and the product or services you offer. This will build your brand with them. This same approach can be used to strengthen your brand.
So there you have it. In a nutshell, Twitter can provide your small business with another channel to inform and engage your current and potential customers to grow your business. Happy Tweeting!
If you want to learn more ways to grow your business, then make sure you sign up for the special Business Mastery Training webinar that Denise is hosting.
We also cover other business strategies in more detail in our free business startup and growth training program. If you haven’t signed up for that free course yet, I highly recommend you check it out too.
*Originally published as Issue # 97 – June 1, 2012