One of the fastest ways to get started in information publishing is by selling information products on Amazon, especially if you already have existing content.
Since Amazon is the largest online bookseller in the world, you would be crazy if you didn’t look for ways to leverage Amazon to reach millions more potential customers for free.
Today I’ll walk you through how you can create 3 different products from just one simple report or article. And then I’ll show you how you can leverage the power of Amazon to get those products in front of millions of daily visitors on Amazon.
By selling the same content in different ways on Amazon, you increase your sales by getting in front of even more people. This is an easy way to add another residual income stream for yourself.
So let’s walk through how this works.
Strategy 1: Re-Purpose Your Existing Content To Create A Kindle eBook
An information product can be as simple as a single book or report, or it can be as comprehensive as a training program that includes a book/report, resource links, video, and/or audio files. So, one of the easiest ways to get started is by creating and selling an eBook.
The length of an eBook article can be long or short. Think about all of the content that you have already created that could easily be reformatted and repurposed as a Kindle eBook, such as reports and articles that you have already written. You may be surprised at how much content you have already created.
To create an eBook to be published in Amazon’s Kindle Store, you need to convert it to the Amazon Kindle format. If you are not sure how to do that, please check out Issue 16 where I provided a 6-step process that you can follow to self-publish your book or report through Amazon’s Kindle Direct Publishing service.
Amazon’s Kindle Direct Publishing Service allows you to upload and convert your content from several formats, such as from a zipped HTML file, a Word document, Adobe PDF, Plain text, or ePub or MobiPocket reader file.
However, from personal experience, I have found that uploading a Word document is far easier than any other format. You need to keep it simple. Otherwise you may experience formatting problems on multiple Kindle devices, such as Kindle Fire, Kindle Touch, Kindle for your computer or Kindle for your iPad and iPhone.
Below are some quick tips that I have found that work well when converting your content for Kindle.
1. Create your Word document in a .doc format and not a .docx format. Some eReaders do not accept those formats.
2. Start with an unformatted document. This means you need to remove page numbers, special margins, headers, footers, tabs, bullets, auto-numbering, or anything else beyond the traditional default formatting.
3. Prepare the document as a single-spaced document.
4. Stick with the basic formatting features, such as bold, underline, italic, and left, center and right alignment.
5. Use jpg or gif formats for any images. Don’t cut and paste them into your document. Instead insert images using the “Insert” menu on your toolbar. You will also want to center-align them in your document.
6. Use “section breaks” and not “page breaks” to break to the next page. Not all eReaders recognize page breaks.
When you have formatted your document with the above guidelines in mind, log into your Amazon account and preview the book. When you’re happy with how it looks, you can then publish the book and start selling it in the Amazon Kindle Store.
Make sure your title and description of the book includes the key words people would be using to search Amazon when they’re interested in that topic.
Once you have published your book for Kindle, you can also re-purpose the same content and turn it into an audio format and list it as an audio book on Amazon as well.
Strategy 2: Turn Your eBook Into An Audio Format
Another great way to generate income is to turn your eBook into a podcast or an audio file, or both, and list it on Amazon in the audiobooks category. By simply changing the format, you can re-package and sell it as another product.
Nearly everyone has an MP3 player built into their phone these days, or a separate device such as an iPod that can play MP3 files.
And although many Kindle users may use their Kindle device as a book reader, Kindle devices can also be used as an MP3 player. This means that users can listen to their favorite songs, audio books or podcasts from those devices too.
This is what makes audio books another great information product to consider selling.
Audio books and podcasts can be created with various types of recording devices that can record in MP3 or other audio formats, such as handheld recording devices and computers.
You can read the article out loud and record it, or you can hire a professional to record it for you. You can often hire a professional to record the audio for you as little as just $5 on sites like Fiverr, depending on how long it is.
When your audio file is ready, you can list it for sale on Amazon as an audiobook.
Again, you will want to make sure that the title and description of the audio program includes the key words that people would be using to search for this type of information.
A third strategy you can use to build residual income by re-purposing your eBook into a print-on-demand version.
Strategy 3: Offer A Print-On-Demand Version Of Your eBook
You can further leverage the power of Amazon by offering a printed version of your book through a print-on-demand service. Amazon makes this easy for you to accomplish through their CreateSpace service.
CreateSpace is owned by Amazon, and allows you to have a printed version of your book or audio recording created right after someone places an order for it on Amazon. This is great, because you don’t have to stock a big inventory of a book that no one will order.
By re-purposing your existing content and leveraging the power of Amazon, you can generate a nice stream of residual income for yourself.
The key is to create something one time, and then re-purpose it into as many formats and products as you can. You can then sell those various products over and over again and start earning more residual income for yourself.
If you’re interested in selling eBooks and other information on Amazon for yourself, then there are two things you definitely need to check out.
1. Check out this special report that Jynell and I created that helps you set up your own Amazon Kindle revenue streams within 30 days or less. You don’t even have to be a good writer to take advantage of this hot trend.
2. Make sure you also go download the Kindle report that Ryan Deiss is giving away.
*Originally published as Issue # 118 – August 24, 2012