Last Saturday morning while out running errands, I drove past an office building and something caught my eye. It was a giant QR code affixed inside a glass panel at the entrance of an office building. Quick Response codes (or better known as QR codes) are popping up everywhere. These tiny black and white pixilated square boxes are the latest way to advertise your business without spending a dime. Read More
It is normal to have some workplace stress in the daily operations of your business. However, excessive stress can affect your physical and emotional health and interfere with your productivity. Your ability to manage your stress level can mean the difference between success and failure. You may think that you can’t do anything about your workplace stress level. This is not true. Read More
We all know that one of the keys to increasing sales for your business is to drive more potential customers to your web site. It is all about getting more eyeballs to view your products or services. A great way to do this is by leveraging the content that you have already created and reformatting it so that it can be listed on Amazon. Read More
Today, millions of people watch videos on YouTube. It’s fun, educational and entertaining, while at the same time informative. It literally has become a part of our every day lives. As a business owner, YouTube is a powerful marketing tool to use to increase sales for your business. You can gain exposure for your business, build your brand, and attract customers to your web site with only one click. Read More
It can be argued that marketing is the single most important element in determining the success of a business. Whether you are starting a business or already have an existing business, marketing is something you need to master in order to grow your business. The key is to learn how to be more effective and efficient in marketing your business. Read More
A great way to build customer loyalty is to have a periodic email newsletter in your business. Newsletters are a powerful way to deliver high-quality content, while also making a profit. Email newsletters can provide big rewards for your business. They can connect you to new customers, keep you in the minds of existing customers, create bigger brand exposure for new offerings, and increase sales for your business. Read More
In prior issues, I talked about how you can attract the attention of your ideal customers. In today’s issue, I’d like to expand upon that further. Just because you get the attention of your ideal customers doesn’t mean they will open their wallets and buy your product or service. The key is to compel your ideal customer to take action. Read More
Wouldn’t be great to have a product that is in such high demand that it sells like hot cakes? All of the major search engines today make it easy for you find out what the hottest selling products are. They all publish some form of hot topic/trend list where you find out what people are looking for. Read More
You have probably heard the stories about people posting a video to YouTube or Facebook and it becoming the most sought after sensation overnight. These social media sites reach millions of people each and every day, and have the power to give anyone exposure to the masses for absolutely no charge. Twitter is another social media powerhouse that has a vast audience and can also help you grow your business. Read More
Have you ever been asked to speak in public and you immediately felt sick to your stomach? You started thinking of every excuse you could to get out of speaking. As a business owner, I am confident you will be asked, if you haven’t already, to speak in public. Read More
